In 1879 Brothers James and John Griffiths started producing Australian-grown tea in the Dandenong Ranges on the outskirts of Melbourne. Griffiths Brothers was established as one of Australia’s first coffee and tea distribution businesses based in Melbourne, in 1915 they built their Sydney outlet and Tea rooms.
As a spirited entrepreneur, Griffiths made the company a household name through the pioneering use of outdoor advertising by installing the infamous blue and white enamel “Griffiths Tea” promotional signs affixed to the railway boundary fences highlighting to travellers the distance to or from Melbourne, indicating so many “— miles to Griffiths Tea”, were well known throughout the eastern states. Griffiths also made reusable kitchen tin canisters for there tea with other common kitchen ingredients on them for example flour, rice, sugar, sago.
Griffiths occupied the highest position in the commercial world during their many years as distributors of tea, coffee, cocoa and other products throughout Australia. The Griffiths Bros brand was a guarantee for quality of product and service. Griffiths Bros are still in business to this day, they however have moved away from the tea side of the company and more into the coffee industry.
As a spirited entrepreneur, Griffiths made the company a household name through the pioneering use of outdoor advertising by installing the infamous blue and white enamel “Griffiths Tea” promotional signs affixed to the railway boundary fences highlighting to travellers the distance to or from Melbourne, indicating so many “— miles to Griffiths Tea”, were well known throughout the eastern states. Griffiths also made reusable kitchen tin canisters for there tea with other common kitchen ingredients on them for example flour, rice, sugar, sago.
Griffiths occupied the highest position in the commercial world during their many years as distributors of tea, coffee, cocoa and other products throughout Australia. The Griffiths Bros brand was a guarantee for quality of product and service. Griffiths Bros are still in business to this day, they however have moved away from the tea side of the company and more into the coffee industry.
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